We had just a few weeks to design and fit out Connection Furniture’s new two-floor showroom in time for Clerkenwell Design Week in May 2015.

Our brief was to handle everything - space planning, product selection, fabric specification, graphics, signage, lighting, accessories, procurement and installation.

The client asked for ‘interruptive thinking’ – designs that would startle and excite visitors - to support the brand’s repositioning as masters of agile working.

More about the project

Our concept was ‘The Science of Everything’, which we expressed in five zones: Physics (energy), Engineering (movement), Biology (nucleus), Chemistry (bonds), Psychology (behaviour).

Our design took account of traffic flow, guiding people through the zones and ensuring that visitors were presented with the complete Connection message and product palette.

Impressively, the number of visitors that experienced the new Connection new showroom during CDW 2015 was 1476 compared with 662 the prior year.

As well as presenting Connection products in action, we designed and manufactured bespoke elements to enhance the space and visitor experience.

A parabolic installation of neon green webbing spanned the void at the front of the showroom, and the bespoke ‘meet and greet’ reception desk was both welcoming and eye-catching.

“Many visitors told us that Connection was the busiest, most vibrant and impressive showroom in town.“

Kelvin Bromley, Managing Director, Connection Furniture

“SpaceZero succeeded in delivering the heart of the brief which was to ‘interrupt people’s thinking’ about Connection and, as a result, we’ve had an extraordinarily successful launch.“

Oliver Ronald, Sales and Marketing Director, Connection Furniture

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Project Statistics

Fit Out Value


FFE Budget


Number of Visitors CDW2015


Main Contractor



Wash design

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